Challenge:

Work within a fixed budget to produce a series of cost-effective broadcast advertisements featuring a recognizable artist with the ability to compose music, and appear in a commercial designed to promote various holiday sales. 

Objective:

Leverage the promotional value of a commercial to secure an artist that could reach Overstock’s target demographic. 

Solution:

By redefining the production parameters, and helping Overstock to create a series of “evergreen” commercials that spotlight a variety of holidays, Pat and his team were able to secure Jennifer Paige, who’s hit single “Crush” had reached #1 in 16 countries, selling more than 3 million copies. Pat and his team cleared an exclusive track for the spot while providing an artist/actress who could sing, dance, and even skate in the commercial.