Enhance awareness of Coke Zero as a zero-calorie, delicious refreshment for millennials.

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Objective:

Create awareness for Coke Zero at NCAA universities, NASCAR tracks, and theme parks throughout the mid-Atlantic states.

Solution:

Working in concert with Coke Consolidated of North Carolina, a Branded Fan Stage was used to host tailgate events at NCAA football games, NASCAR races, theme parks, and even an Olympic training facility. By providing sampling opportunities for the Coca-Cola street teams, and engaging fans with hip, genre-bending entertainers like Contemporary-Christian favorites, Point of Grace, country rapper Big Smo, and Warped Tour pop-punk icons, Rivers Monroe, Pat O’Connor’s Team was was able to effectively engage millennials where they live, work and play.